Privacy Policy

Home Privacy Policy

PurplePlus (“PurplePlus,” “we,” “us,” or “our”) provides a Healthcare Intelligence Platform, including PurplePlus Hospital OS and PurplePlus LIS (collectively, the “Platform”), used by hospitals, laboratories, and healthcare organizations (“Customers”) to deliver care. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, request a demo, join our community waitlist, or otherwise interact with us. It does not govern how our Customers process patient data within the Platform itself; that is addressed in the applicable data processing agreement between PurplePlus and the Customer.

1. Information We Collect

We collect information you provide directly to us, and information collected automatically when you use our website.

  • Contact and business information you submit through our contact form, demo request, or community waitlist, including full name, email address, phone number, organization, role, and stated interest.
  • Correspondence you send us, including support requests and messages submitted via our forms.
  • Technical information collected automatically, such as IP address, browser type, device information, referring pages, and general usage data, typically gathered through standard web server logs and, where enabled, analytics tools.
  • Cookies and similar technologies used to operate and improve the website, as described in Section 5 below.

2. How We Use Information

We use the information described above to:

  • Respond to inquiries, schedule demonstrations, and provide requested information about the Platform.
  • Manage the PurplePlus Community waitlist and notify participants when the community becomes available.
  • Operate, maintain, secure, and improve our website and communications.
  • Send confirmation emails related to a form you have submitted.
  • Comply with legal obligations and enforce our agreements.

3. How We Share Information

We do not sell personal information. We may share information collected through this website with:

  • Service providers who perform functions on our behalf, such as form processing and transactional email delivery, under contractual confidentiality obligations.
  • Professional advisors, such as legal or financial counsel, where necessary.
  • Regulatory or governmental authorities where disclosure is required by law, or to protect the rights, property, or safety of PurplePlus, our users, or others.
  • A successor entity in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

4. Patient and Clinical Data Processed Through the Platform

This Privacy Policy covers information collected through purpleplushms.com. Patient, clinical, laboratory, and operational data processed within PurplePlus Hospital OS or PurplePlus LIS by our Customers is controlled by that Customer (the healthcare organization), and PurplePlus acts as a data processor or service provider on the Customer's behalf. Questions about how a specific hospital or laboratory handles patient data should be directed to that organization, in accordance with their own privacy notices and applicable health data protection law.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to remember preferences, understand site usage, and support essential functionality. You can control cookies through your browser settings; disabling cookies may affect certain website features.

6. Data Retention

We retain information submitted through our website for as long as necessary to fulfil the purpose for which it was collected, respond to your inquiry, comply with legal obligations, resolve disputes, and enforce our agreements, after which it is deleted or anonymized.

7. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

PurplePlus operates across Africa and may work with service providers located in other jurisdictions. Where information is transferred internationally, we take steps intended to ensure it continues to receive an appropriate level of protection.

9. Your Rights and Choices

Depending on your location and applicable law, you may have rights to access, correct, delete, or restrict the use of your personal information, and to withdraw consent where processing is based on consent. To exercise any of these rights, contact us using the details in Section 11.

10. Children's Privacy

Our website is intended for business and healthcare-professional audiences and is not directed to children. We do not knowingly collect personal information from children through this website.

11. Contact Us

Questions or requests regarding this Privacy Policy can be directed to solutions@purpleplushms.com or +234 814 602 7217.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Material changes will be reflected on this page.

Have a question about this document? Reach the PurplePlus team at solutions@purpleplushms.com or +234 814 602 7217.